These are terms which get thrown around a lot. These are also terms many organizations use because they know they're on trend and popular.
For us, they mean so much MORE.
You see, our company isn't 'Cruelty-Free & Vegan' because it's a good business decision, but because it's the lifestyle our family lives, believes in and promotes. We believe your business is an extension of who you are so it only made sense for our company to represent this.
Years ago we made the conscious lifestyle decision that animals are not ours to eat, wear, experiment on, abuse or exploit for entertainment, but ours to protect and standup for.
When we first started our company in 2009 we become PETA certified as a Cruelty-Free and Vegan company, but what we discovered made us sad.
The certification means that 'we' as a company are cruelty-free and vegan, but it didn't mean our supply chain was. So when we shit everything down to reimagine what natural deodorant should be in 2016, we also changed many of our suppliers to ensure that every step of the process is cruelty-free and vegan.
When purchasing a product from a company displaying the Bunny logo, make sure to ask if their supply chain is also cruelty-free and vegan. If the supply chain isn't then nothing else matters.